Case Studies — video production company

Introduction:

In partnership with RT07 and BruceGreySimcoe, Kincardine Tourism enlisted our services to produce a series of 30-second videos intended to showcase the town and its offerings during 3 peak seasons - spring, summer and fall.

H Visual was given creative liberty with the concept and scripting, allowing us to create a cohesive theme throughout the 3 videos complemented by stunning visuals of the town of Kincardine and its natural landscapes.

The Challenge:

Kincardine Tourism had never enlisted professional videography prior to working with us, and had no existing video assets for their marketing initiatives. Furthermore, the budget was very lean, requiring our team to be extra creative about how we shot and be ultra efficient with our time. Hired talent or compensation for participating businesses was not in the budget, nor were multiple shoot days for each season. Additionally, the success of the videos relied heavily on the weather complying with our scheduled shoot days - a challenge for any production shooting outdoors.

The Solution:

The H Visual team maximized our shoot days and resources available to us, enlisting local businesses and residents to participate in the videos. Our crew was lean, further allowing us to save on production costs, and weather was on our side.

Combining Kincardine’s stunning natural landscapes and landmarks with human interaction, music and a voiceover to match helped position the town as a desirable tourist destination for visitors during the spring, summer and fall.

The Benefit:

The first video of the series was released in June 2018 and very soon after its release, gained a lot of traction on social media. Engagement via shares, views and likes were high, providing Kincardine Tourism with great organic exposure. To date, the video has been shared over 1000 times and viewed more than 65,000 times!

Kincardine Tourism now has a library of evergreen video content to use for current and future marketing initiatives.

The Result:

H Visual produced 3 seasonally themed 30-second videos - spring, summer, fall - and 1 overview video, 60 seconds in length.

The combination of videos we produced have amassed views in excess of 80K and

““We (Municipality of Kincardine) had a great experience working with H Visual Media as we completed production of 4 promotional videos.
Not having experience in this area ourselves, Brian was nothing but gracious with his time and skills as he and his team walked us through the process, from start to finish.
H Visual Media’s professionalism was outstanding, and we couldn’t be more pleased with the final products. We look forward to working with Brian and team for future projects” ”

— Kelly Mcdonald, Tourism Coordinator Municipality of Kincardine

The Work:

Spring Commercial Spot

Burlington Merchandising & Fixtures (BMF)

Introduction:

Burlington Merchandising and Fixtures creates innovative in-store merchandising solutions that help retailers thrive in the current competitive landscape. A turnkey solution provider, their scope of services range from conception to installation.

H Visual has been working with BMF since 2013 to highlight their services and products with compelling customer experience videos. These videos follow our strong storytelling format with stunning visuals to support.

The Challenge:

A lot of the contracts BMF undertakes are large scale projects, some with complexities or unique components or requests. In order to promote sales and close leads, BMF needed a comprehensive portfolio that showcased prior work completed and testimonials from real customers.

The Solution:

H Visual leveraged success stories from past BMF customers to highlight their positive track record and success in the industry. We paired these stories with visual details of the work, creating customer experience videos.

The Benefit:

Through the creation of these videos, BMF now has documented testimonials from customers, a rich portfolio showcasing the complexity and diversity of their work, as well as a valuable sales tool for future prospects.

The Result:

Since completion of these projects BMF has utilized the series of customer experience videos in their sales process to increase their closing rate. In one specific case, a video we produced featured one of BMF’s first US clients, Dunn Lumber. The objective of this video was to appeal to the US market and resulted in securing a contract with a large US-based buying group.